To better understand the Call to Action and its importance, let’s look at an example. Imagine you are writing an email to promote a new product. In the email, you would likely include several persuasive arguments to convince the reader to buy the product.

However, simply listing the reasons why someone should buy the product is not enough. You also need to tell the reader what they need to do in order to take advantage of your offer. This is where a call to action comes in.

A call to action is a statement that tells the reader what specific steps they need to take in order to achieve a desired result. In this case, the desired result is buying your new product. Without a call to action, your email would likely go unread or, even if it was read, it would not lead to any sales. Thus, including a call to action is essential if you want your marketing efforts to be successful.

Here are three quick tips for call to action success:

1. Keep it short and sweet – your subscribers are busy people, so make sure your CTA is brief and to the point.

2. Be clear and concise – your CTA should be easy to understand and leave no room for confusion.

3. Make it visually appealing – an eye-catching CTA will help grab attention and encourage clicks.


Now that you know what makes a great CTA, put it into practice with some of our favorite examples:

“Download our free eBook!”

“Get 20% off your next purchase!”

“Sign up for our newsletter today!”