Table of Contents

How to Write a Sales Email Template

Introduction

In today’s business world, email is still the best way to connect with your audience. That’s why many salespeople will send out a bunch of emails each day in hopes that they can get someone to take action. However, if you want your emails to generate responses and turn into sales, you need to make sure that they’re written effectively. In this post we’ll cover what makes a good sales email, how to write one yourself (even if it takes a few rounds) and even provide some template examples so that you know what works!

Build your prospecting email template.

Before you begin, it is important to define the problem. This will help you focus on what needs solving and why it is important for your prospect. For example, if your business is offering a software solution for HR analytics, then it may be helpful to define what problems companies in that industry face with their current technology and how they could benefit from using yours instead.

Target your ideal customer.

When you’re writing a sales email template, it’s crucial to keep in mind your target audience. By this point, you should have a good grasp of who they are and what they need. You know their age group, gender, income level and what problems they’re facing. You might even be able to use data from past marketing campaigns or surveys to find out more about them—such as whether anyone in your audience has already bought a product like yours or how many people have clicked on specific links on your website.

The more specific you can be about who makes up your ideal customer base, the better off you’ll be when writing copy for them. For example: If someone emails me asking if I’ve ever used Product X before (which is usually followed by an offer of money), I instantly know it’s spam because no one would ever write that subject line unless they were trying to sell me something useless. But if I get an email from a company that sells products similar to mine but also offers an interesting article about marketing trends affecting our industry? Well then we’ve got something special going!

Write a compelling subject line.

Write a compelling subject line. This is the first thing that your prospect will see, so it needs to be short, sweet and relevant. A good subject line should:

Stand out from other emails in their inbox.

Be interesting enough to make them want to open it (but not too interesting).
Avoid using acronyms or jargon unless you’re sure they’ll know what they mean.

Add an introductory email paragraph to build rapport and explain why you’re reaching out.

Add an introductory email paragraph to build rapport and explain why you’re reaching out. This is where you’ll want to do a few things, including:

Explain why you’re reaching out (e.g., “I noticed your profile on X website and thought it would be helpful if we got in touch.”)

Build rapport by mentioning something you have in common with them (e.g., “My favorite book is also The Great Gatsby! I read it every year on my birthday because my dad loved the movie adaptation so much that he named me after Daisy Buchanan.”).

Show that you understand their situation or problem and make it clear why they need your help (e.g., “I know how much time and effort goes into planning events for large groups, which is why I started Event Planner Inc.”).

Use the main body of your email to highlight features or benefits that are most relevant to the reader.

In the main body of your email, highlight features or benefits that are most relevant to the reader. Use bulleted lists, numbers, headlines and bullet points to summarize the main points. Make sure you use bold and italic text for emphasis.

Wrap up with a call-to-action (CTA) to get a response from your prospect.

In the final section of your email, let your prospect know what to expect next. You might ask for a response or for a meeting, but be sure to include a call-to-action that is specific and measurable.

For example: “If you are interested in learning more about this opportunity and how it can improve your life and business, please reply with the word ‘YES’ in the subject line of your email.” “When we receive your reply, we will contact you by phone to discuss further details of our partnership.”

Email is still the best way to connect in business; make sure you’re doing it right!

Although you may be aware that email is not the most effective way to reach someone, it’s still the most effective way. According to a 2019 study by Salesforce, 80% of salespeople say that email is their primary method of communication with prospects and customers. The same study showed that 56% of respondents said they used email more than any other channel to communicate with prospects—more than phone (10%), social media (8%), or live chat (5%).

To make sure your emails are well-written and effective:

Keep them short and sweet – no one wants to read an essay from a stranger!

Make sure they’re personalized – people love getting emails from people who care about them!
Write like you speak – we all have different styles when speaking in person or on the phone; don’t let your writing style differ too much from how you would talk face-to-face.

Know your goal.

Before you start writing your email, it’s important to know what you want to accomplish. This can be anything from convincing someone to buy something, getting them to share a post on social media or learning more about their business.

Are there any other goals for this email? Make sure you’re clear about what it is you want the recipient to do when they open up the message in their inbox.

What does your company want from this email? Are there any specific metrics that come into play here (e.g., number of clicks on a certain link)? If so, make sure those numbers are included somewhere in the template itself so everything stays organized and easy-to-reference throughout all stages of development and editing.

Write a persuasive opening line.

In order to set the tone and hook your reader, your opening line should be persuasive. You can do this by:

Starting with a question: If you think of yourself as an average person who is looking for information about something, then you are the one we’re writing this email for!
Starting with a statement: We have been in business since 1994, so we know what it takes to get results!
Starting with a statistic or factoid: According to our data, nearly 80% of sales reps use templates when they write emails.

Starting with a story: Ever since our company was founded in 1992 (and long before email was invented), people have been telling us that our products help them reach their goals! Now those same customers say they love using Salesforce Lightning with us because it helps them focus on their goals instead of having to worry about writing their own emails each time they want to communicate something important.

Include an offer or incentive that makes it harder to refuse.

Offers are the best way for you to use your email template to get more sales. To write a good offer, think about what you can offer them that will be useful and relevant to them. For example, if you’re selling shoes online and someone is looking at hiking boots, then send an email offering 20% off when they buy two pairs of hiking boots from your store. This shows that you understand their needs (hiking boots) and are willing to give them something they want. Also make sure the offer is hard to refuse; if there’s nothing in it for me why should I take up your time? Offer something like 50% off on all clothing items over $50 or even 100% cash back guarantee!

Invite the recipient to continue the conversation or an agreement to meet.

After you have covered the main points of your discussion, it is time to wrap up the email by encouraging your recipient to respond or continue the conversation.

Ask for a response or agreement: This can be done by simply asking “Do you agree?” or “Are you interested in taking this further?”

Invite them to engage: You might invite them to take action by adding a suggestion, such as “I would love to hear what other ideas you have for achieving x.”

The final step before hitting send is making sure that your email template looks professional and inviting. If your template looks sloppy, people won’t want to work with you!

A sales email is different from other kinds of emails because you want to get someone to take action as a result of reading it.

A sales email is different from other kinds of emails because you want to get someone to take action as a result of reading it. In order to accomplish this, it needs to be clear, direct and focused. That’s why we don’t recommend using a standard template for your sales email.

You should also make sure that each sales email you send is personalised for the recipient and tailored to their specific needs. It’s important not only that they see how you can help them but also that they know who you are and what your business does in general – so ensure there’s enough context in the introduction paragraphs so they know how your products or services could benefit them specifically.

Conclusion

Hopefully, by reading this article you’re now better equipped to write sales emails that get responses from your target audience. If you have any questions or comments about the process of writing a sales email template, please let us know in the comments below!