Writing a holiday email can be a wonderful opportunity to connect with your customers, express gratitude, and promote special offers. Here are some examples of holiday emails tailored for various occasions, complete with themes and tones that resonate with the festive spirit.
Writing Effective Holiday Emails
First here is a breakdown of each element of an effective holiday email using principles of behavioral psychology:
1. Personalization
Psychological Principle: Personalization creates a sense of connection and importance. When you use the customer’s name and tailor the message to their preferences, it enhances the feeling of being valued and understood. This can lead to increased engagement and loyalty, as customers are more likely to respond positively to messages that feel relevant to them.
Application: Use dynamic content to address customers by name and suggest products based on their previous purchases or browsing history. This not only captures attention but also fosters a deeper emotional connection.
2. Festive Tone
Psychological Principle: A festive tone leverages the emotional warmth associated with holiday celebrations. Incorporating holiday-themed language and visuals can evoke positive feelings, nostalgia, and excitement, making the email more enjoyable to read. This emotional engagement can increase the likelihood of customers taking action.
Application: Use cheerful language, festive imagery, and colors associated with the holiday (like red and green for Christmas or pastels for Easter) to create a joyful atmosphere that resonates with the season.
3. Clear Offers
Psychological Principle: Highlighting discounts or special promotions taps into the principle of scarcity and urgency. When customers see clear offers, it creates a sense of urgency to take advantage of limited-time deals. This can motivate them to act quickly rather than delaying their purchase.
Application: Use bold fonts or eye-catching graphics to emphasize discounts and promotions. Phrases like “limited time only” or “while supplies last” can further encourage immediate action.
4. Strong Call to Action
Psychological Principle: A strong call to action (CTA) guides customers toward the desired behavior, whether that’s making a purchase, visiting your website, or signing up for a newsletter. The principle of commitment suggests that clear, actionable steps make it easier for customers to follow through.
Application: Use action-oriented language in your CTA buttons, such as “Shop Now,” “Grab Your Deal,” or “Discover More.” Ensure the CTA is visually distinct and easy to find within the email layout.
5. Gratitude
Psychological Principle: Expressing gratitude fosters a sense of community and belonging. When customers feel appreciated, they are more likely to develop a positive emotional connection with the brand, which can enhance loyalty and encourage repeat business.
Application: Include a heartfelt message thanking customers for their support throughout the year. Phrases like “We couldn’t have done it without you” or “Your support means the world to us” can strengthen this bond and encourage continued engagement.
By integrating these elements into your holiday emails, you can effectively leverage behavioral psychology to create engaging, effective messages that resonate with your audience. Personalization, a festive tone, clear offers, strong calls to action, and expressions of gratitude work together to enhance customer experience and drive action, ultimately leading to increased sales and brand loyalty during the holiday season.
Holiday email examples
Example 1: Holiday Email
Subject: Greetings from [Brand Name] – Enjoy Our Holiday Specials!
Dear [Customer’s Name],
Wishing you a joyful holiday season from all of us at [Brand Name]! 🎄
As a token of our appreciation for your support, we’re excited to offer you 20% off your next purchase. Use code MERRY20 at checkout. It’s the perfect time to find gifts for your loved ones—or treat yourself!
Shop Now and explore our curated holiday collection, filled with unique gifts and festive essentials.
Thank you for being a part of our community. We look forward to serving you in the coming year!
Warmest wishes,
The [Brand Name] Team
Example 2: New Year Email
Subject: Cheers to the New Year – Celebrate with [Brand Name]!
Hi [Customer’s Name],
Happy New Year! 🎉 As we welcome 2024, we want to take a moment to thank you for being a valued part of our [Brand Name] family.
To kick off the new year, we’re offering an exclusive 15% discount on your next order. Use code NEWYEAR15 at checkout. It’s our way of helping you start the year with fresh finds and new adventures!
Browse Our Collection and discover what’s new for the year ahead. Don’t forget to set your resolutions and make this year your best one yet!
Cheers to new beginnings,
The [Brand Name] Team
Example 3: Thanksgiving Email
Subject: Happy Thanksgiving – We’re Grateful for You!
Dear [Customer’s Name],
Happy Thanksgiving from all of us at [Brand Name]! 🦃
This holiday season, we want to express our gratitude for your continued support. To show our appreciation, we’re offering a special 25% off your next purchase with code THANKFUL25.
Shop Now and find the perfect items to celebrate the season with family and friends. Whether you’re hosting a feast or enjoying a cozy night in, we’ve got you covered!
Thank you for being part of our journey. We wish you a wonderful Thanksgiving filled with love and joy.
With warm wishes,
The [Brand Name] Team
Example 4: Valentine’s Day Email
Subject: Celebrate Love with [Brand Name] – Special Offers Inside!
Hi [Customer’s Name],
Happy Valentine’s Day! ❤️ At [Brand Name], we believe that love should be celebrated every day.
To help you express your affection, we’re offering 15% off all gifts with code LOVE15. Whether it’s for a partner, friend, or yourself, we have something special for everyone.
Explore Our Collection and find the perfect way to say “I love you.” Don’t wait—this offer is valid until February 14th!
Thank you for being a cherished part of our community. We wish you a day filled with love and happiness!
With love,
The [Brand Name] Team
Example 5: Halloween Email
Subject: Spooktacular Savings Await – Happy Halloween from [Brand Name]!
Dear [Customer’s Name],
Happy Halloween! 🎃 Get ready for a frightfully fun season with [Brand Name].
To celebrate, we’re offering a special 20% discount on all items in our Halloween collection. Use code SPOOKY20 at checkout and treat yourself to some spooky delights!
Shop Now and discover our range of festive decorations, costumes, and treats that will make your Halloween unforgettable.
Thank you for being part of our community. We hope your Halloween is filled with fun and frights!
Best wishes,
The [Brand Name] Team
Example 6: Hanukkah Email
Subject: Happy Hanukkah from [Brand Name] – Celebrate with Us!
Dear [Customer’s Name],
Happy Hanukkah! 🕎 As the Festival of Lights begins, we want to wish you and your loved ones a joyous celebration filled with love and togetherness.
To help you celebrate, we’re offering 15% off your next purchase with code HANUKKAH15. Explore our collection of gifts perfect for the season, and find something special for everyone on your list.
Shop Now and make this Hanukkah memorable with thoughtful gifts and festive decorations.
Thank you for being a part of our community. Wishing you a warm and wonderful holiday!
Best wishes,
The [Brand Name] Team
Example 7: Thanksgiving Email
Subject: Give Thanks with [Brand Name] – Special Thanksgiving Offer!
Hi [Customer’s Name],
Happy Thanksgiving! 🦃 At [Brand Name], we are grateful for customers like you who make our journey special.
To show our appreciation, we’re excited to offer you a 20% discount on your next order with code THANKS20. Whether you’re hosting a feast or enjoying a cozy night in, we have everything you need to celebrate.
Browse Our Collection and find the perfect items to make your Thanksgiving unforgettable!
Thank you for your continued support. We wish you a holiday filled with love, laughter, and delicious food!
Warm regards,
The [Brand Name] Team
Example 8: Easter Email
Subject: Celebrate Easter with [Brand Name] – Special Savings Inside!
Dear [Customer’s Name],
Happy Easter! 🐰🌷 We hope your holiday is filled with joy, family, and plenty of chocolate!
To celebrate, we’re offering 15% off all Easter-themed products with code EASTER15. It’s the perfect time to stock up on treats and decorations for your celebrations.
Shop Now and hop into spring with our delightful selection of products!
Thank you for being a cherished part of our community. Wishing you a wonderful Easter filled with love and happiness!
Best,
The [Brand Name] Team
Example 9: Independence Day Email
Subject: Celebrate Independence Day with [Brand Name] – Special Offers!
Hi [Customer’s Name],
Happy Independence Day! 🇺🇸 As we celebrate our nation’s freedom, we want to thank you for being a part of the [Brand Name] family.
To help you celebrate, we’re offering 20% off your next purchase with code FREEDOM20. Whether you’re hosting a barbecue or enjoying fireworks, we have everything you need for a fantastic celebration.
Shop Now and make this Independence Day one to remember!
Thank you for your support. Wishing you a safe and joyous holiday!
Cheers,
The [Brand Name] Team
Example 10: Labor Day Email
Subject: Happy Labor Day from [Brand Name] – Enjoy Special Savings!
Dear [Customer’s Name],
Happy Labor Day! 🎉 As we honor the hard work and dedication of everyone, we want to take a moment to thank you for your loyalty to [Brand Name].
To celebrate, we’re offering 15% off sitewide with code LABORDAY15. It’s the perfect time to treat yourself to something special!
Shop Now and discover our range of products designed to make your life easier and more enjoyable.
Thank you for being a part of our community. Wishing you a relaxing and enjoyable Labor Day weekend!
Best wishes,
The [Brand Name] Team
holiday email examples
Example 11: Back to School Email
Subject: Get Ready for Back to School with [Brand Name] – Special Offers!
Hi [Customer’s Name],
It’s that time of year again—Back to School season is here! 🎒📚 At [Brand Name], we’re excited to help you gear up for a successful school year.
To kick things off, enjoy 15% off all school supplies with code SCHOOL15. From backpacks to stationery, we have everything your student needs to start the year off right.
Shop Now and get ready for a fantastic school year ahead!
Thank you for choosing [Brand Name]. We wish you and your family a successful and enjoyable school year!
Warm regards,
The [Brand Name] Team
Holiday Email Examples | Phrases to Include
Here are sentences and phrases you can use in holiday emails to engage your customers effectively:
General Holiday Phrases
- “Wishing you a joyful holiday season filled with warmth and cheer!”
- “Thank you for being a valued part of our community this year!”
- “Celebrate the spirit of the season with us!”
- “As we reflect on the past year, we are grateful for your support!”
- “May your holidays be bright and your new year be filled with happiness!”
Promotional Phrases
- “Enjoy an exclusive [percentage]% off your next purchase with code [CODE]!”
- “Don’t miss out on our limited-time holiday offers!”
- “Shop our festive collection and find the perfect gifts for your loved ones!”
- “Treat yourself to something special this holiday season!”
- “Hurry, this offer ends soon—grab your favorites today!”
Closing Sentences
- “We wish you a wonderful holiday filled with love and laughter!”
- “Thank you for being part of our journey; we can’t wait to serve you in the new year!”
- “From all of us at [Brand Name], happy holidays and best wishes for the year ahead!”
- “Join us in celebrating the joy of the season—let’s make this holiday unforgettable!”
- “Stay tuned for more exciting updates and offers in the coming year!”
Closing Phrases
Here are some examples of closing phrases that you can use in holiday emails to leave a positive impression and encourage customer engagement:
Holiday Email
“Wishing you peace, joy, and love this holiday season. Thank you for being a cherished part of our community. We look forward to serving you in the new year!”
New Year Email
“Cheers to a bright and prosperous New Year! We appreciate your support and can’t wait to share more exciting things with you in 2024. Happy New Year!”
Thanksgiving Email Outro
“From our family to yours, have a wonderful Thanksgiving filled with love and gratitude. Thank you for being a valued customer—we’re grateful for you!”
Valentine’s Day Email
“Wishing you a day filled with love and happiness! Thank you for being part of our journey. We look forward to helping you celebrate love every day!”
Easter Email
“Happy Easter! May your day be filled with joy and sweet moments. Thank you for being part of our community—we appreciate you!”
Independence Day Email
“Have a fantastic Independence Day filled with celebration and joy! Thank you for your continued support—we’re proud to have you in our community!”
Halloween Email
“Wishing you a spooktacular Halloween! Thank you for being a part of our family. We can’t wait to bring you more treats in the future!”
Labor Day Email
“Enjoy a well-deserved Labor Day weekend! We appreciate your support and look forward to serving you in the coming months. Thank you for being with us!”
Example 9: Back to School Email Outro
“Here’s to a successful school year ahead! Thank you for choosing [Brand Name]—we’re excited to be part of your journey. Happy shopping!”
Example 10: General Holiday Email Outro
“Wishing you all the best this holiday season! Thank you for being a valued part of our community. We look forward to connecting with you in the new year!”
In conclusion, crafting a thoughtful and engaging holiday email is an excellent opportunity to connect with your audience, express gratitude, and promote your brand. By incorporating elements such as personalization, festive language, and clear calls to action, you can create emails that resonate with your customers and encourage them to engage with your offerings. Key takeaways from above:
- Personalization: Use the customer’s name and tailor the message to their preferences.
- Festive Tone: Incorporate holiday-themed language and visuals to create a festive atmosphere.
- Clear Offers: Highlight any discounts or special promotions prominently.
- Strong Call to Action: Encourage customers to shop or engage with your brand.
- Gratitude: Express appreciation for their support throughout the year.
Remember to highlight any special promotions and express genuine appreciation for their support throughout the year. As the holiday season approaches, take the time to reflect on your brand’s unique voice and values, ensuring that your messages reflect the spirit of the season.
With a well-crafted holiday email, you can not only spread joy and cheer but also strengthen customer loyalty and drive sales. So, get creative, embrace the festive spirit, and make this holiday season memorable for both your brand and your customers!
