Email With Newsletter Attachment Examples & Best Practices

Sending a newsletter via email is an effective way to keep your audience informed about updates, news, and valuable content related to your organization or industry. A well-crafted email accompanying the newsletter can enhance engagement and encourage recipients to read the content. In this guide, we’ll provide examples of emails that can be sent with an attached newsletter, along with tips on how to write them and answers to common questions.

Improving email open rates is crucial for effective communication, especially in marketing and outreach efforts. Here are some best practices to help you achieve higher open rates for your emails:

1. Craft Compelling Subject Lines

Be Clear and Concise: Use straightforward language that conveys the email’s purpose.

Create Urgency: Phrases like “Limited Time Offer” or “Don’t Miss Out” can encourage immediate action.
Personalization: Including the recipient’s name or relevant details can make the subject line more engaging.
Use Actionable Language: Encourage the recipient to take action with phrases like “Discover,” “Join,” or “Learn.”

2. Optimize Send Times

Analyze Audience Behavior: Use analytics to determine when your audience is most active and schedule your emails accordingly.
Test Different Times: Experiment with sending emails at various times and days of the week to find the optimal window for engagement.

3. Segment Your Audience

Targeted Content: Segment your email list based on demographics, preferences, or behavior to send more relevant content to each group.

Tailored Messaging: Customize your emails based on the interests of each segment to increase the likelihood of opens.

4. Personalize Your Emails

Use Names: Address recipients by their first name in the subject line and greeting.
Relevant Content: Tailor the content of the email to align with the recipient’s interests or previous interactions with your brand.

5. Maintain a Clean Email List

Regularly Update: Remove inactive subscribers and ensure that your list is up to date to improve engagement rates.
Use Double Opt-In: Implement a double opt-in process to ensure that subscribers genuinely want to receive your emails.

6. Optimize for Mobile

Responsive Design: Ensure your emails are mobile-friendly, as many users check their emails on smartphones.

Short Subject Lines: Keep subject lines short to ensure they display well on mobile devices.

7. Create Engaging Preview Text

Complementary to Subject Line: Use the preview text (the snippet that appears next to or below the subject line) to provide additional context.
Encourage Action: Use this space to entice recipients to open the email with a strong call to action.

8. A/B Testing

Experiment with Variations: Test different subject lines, send times, and content formats to see what resonates best with your audience.
Analyze Results: Use the data from A/B tests to refine your email strategy for better performance.

9. Build Trust and Reputation

Consistent Branding: Use consistent branding and messaging to build recognition and trust with your audience.

Authenticate Your Emails: Implement SPF, DKIM, and DMARC to improve deliverability and reduce the chances of your emails being marked as spam.

10. Engage with Relevant Content

Value-Driven Content: Ensure that the content of your emails provides value to the recipient, whether through informative articles, exclusive offers, or useful tips.
Clear Call to Action: Encourage the recipient to take the next step, whether it’s reading a blog post, signing up for an event, or making a purchase.

11. Monitor and Analyze Performance

Track Open Rates: Use email analytics to monitor open rates and identify trends over time.
Adjust Strategies: Based on your findings, continuously refine your approach to improve engagement.

Include Testimonials: Adding social proof, such as customer testimonials or case studies, can increase credibility and encourage opens.

Highlight Popular Content: Mentioning popular articles or products can create curiosity and drive opens.

By implementing these best practices, you can enhance your email open rates, ensuring that your messages reach and engage your audience effectively. Regularly reviewing and adjusting your strategies based on performance data will help you stay responsive to your audience’s preferences and behaviors.

Subject Line:
When sending a newsletter via email, use a clear and engaging subject line that indicates the content of the newsletter. For example, “Your Monthly Update: [Month/Year] Newsletter” or “Check Out Our Latest Newsletter!”

Greeting:
Start with a friendly greeting, addressing the recipient by name if possible, such as “Hi [Name]” or “Dear [Team/Colleagues]”.
Opening Statement:
Begin with a brief introduction that expresses excitement or highlights the importance of the newsletter. This sets a positive tone.
Highlight Key Content:
When sending a newsletter via email briefly summarize the main topics or features included in the newsletter. This gives recipients a reason to open and read the attachment.

Call to Action:
Encourage recipients to read the newsletter and provide feedback or share their thoughts. You might also invite them to take specific actions related to the content.
Closing:
End with a polite closing statement, expressing appreciation or looking forward to their feedback.
Signature:
Include your name, title, and any relevant contact information.

Subject: Your Monthly Update: [Month/Year] Newsletter

Hi [Name],

I hope this message finds you well! I’m excited to share our [Month/Year] newsletter with you, packed with updates, insights, and upcoming events.

In this issue, you’ll find:

Highlights from our recent projects
Upcoming webinars and workshops

Tips and resources to enhance your skills

Please take a moment to review the attached newsletter, and feel free to share your feedback or any topics you’d like us to cover in future editions.

Thank you for your continued support!

Best regards,
[Your Name]
[Your Title]
[Your Contact Information]

Email with newsletter attached examples

Subject: Special Edition Newsletter: [Event/Topic]

Dear [Team/Colleagues],

I’m thrilled to share our special edition newsletter focused on [specific event or topic]. This edition includes important information and insights that you won’t want to miss!

Key highlights include:

[Highlight 1]
[Highlight 2]
[Highlight 3]

Please find the newsletter attached. We’d love to hear your thoughts on this special edition!

Thank you for staying engaged!

Warm regards,
[Your Name]
[Your Title]
[Your Contact Information]

Subject: [Quarter] Newsletter: Updates and Insights

Hi [Name],

Happy [Month]! I’m pleased to share our quarterly newsletter with you. This edition is filled with valuable updates and insights from the past few months.

Inside, you’ll discover:

Success stories from our team
Industry trends and analysis

Upcoming events and opportunities

Check out the attached newsletter, and let us know if you have any questions or feedback!

Best,
[Your Name]
[Your Title]
[Your Contact Information]

Subject: [Month/Year] Newsletter + We Want Your Feedback!

Dear [Name],

I hope you’re doing well! Attached is our [Month/Year] newsletter, which includes the latest news, tips, and resources.

We value your opinion and would love to hear your thoughts! Please take a moment to complete our short survey included in the newsletter.

Thank you for being part of our community!

Best regards,
[Your Name]
[Your Title]
[Your Contact Information]

Email with newsletter attached examples

Next we share 50 compelling subject line hooks (email “hooks”) to help increase open rates for newsletters with attachments, followed by best practices to guide your strategy:

Value-Driven

“Here’s the One Thing You Should Know This Week”

“Get the Insights Everyone in [Industry] Is Talking About”
“What You Missed This Week – Download Inside”
“Just Dropped: Your [Month] Strategy PDF”

“Smarter Decisions Start with This Newsletter”
“The Data Report That Will Change Your Q3 Plans”
“We Crunched the Numbers—Here’s What They Say”

“Unlock the Full Breakdown (Download Inside)”
“This One Tip Could Save You Hours This Week”
“Your Weekly Brief: Fast. Focused. Downloadable.”

Curiosity + Attachment Tease

“What’s Inside This Week’s Attachment Will Surprise You”
“Why Top Performers Download This Every Friday”
“Open This If You Want the Competitive Edge”

“This PDF Was Shared 500+ Times Last Week”
“The Report Our CEO Reads First – Now Yours”
“Think You Know the Trend? Check Page 3”

“The Hidden Data Point That Changes Everything”
“Bet You’ll Bookmark This Download”
“What’s Missing from the Headlines (Found in Our PDF)”

“Can You Spot the Insight? See Attached”

Thought Leadership

“Inside: Our Expert Take on [Current Topic]”
“This Week’s Download: Think Smarter, Act Faster”

“The Strategy We Shared with Our Clients – Yours Free”
“How the Pros Are Planning [Next Quarter]”
“Inside: What We Told Our Board Last Week”

Action-Oriented

“Act Now: Your Custom Guide Is Ready to Download”
“Ready to Optimize? Your Plan Starts Here”
“Set Yourself Up for a Strong [Month] – Download Inside”

“3 Steps to Get Ahead This Week – PDF Included”
“Download Now, Dominate Later”

Industry-Specific or Personalized

“For [Marketers/Doctors/Teachers]: This Week’s Must-Read”

“[Name], Your [Industry] Report Is Ready”
“[Company Name]’s Top Insights – Just for You”
“[Name], We Made This Download Just for You”

“What [Industry Leaders] Are Doing Differently (Inside PDF)”

Data, Reports, Results

“This Week’s Report: Numbers You Need to See”
“Report Attached: Industry Benchmarks Are In”

“Fresh Charts. Real Insights. All in One Download.”
“Q2 Results Are In – What the Data Says”
“Our Most Insightful Graphs, All in One File”

Urgency & Scarcity

“Last Chance to Download This Week’s Insight”
“Only Sent to Subscribers: Open Before It’s Gone”
“This Download Will Be Gone by Midnight”

“Attached: This Week’s Exclusive – Don’t Miss It”
“You Have 24 Hours to Read This Before It’s Pulled”

Friendly / Conversational

“Just Attached Something You’ll Love”

“Not Clickbait – The PDF Really Is That Good”
“Think of This as Your Weekly Power-Up”
“We Made a Cheat Sheet – Want It?”

“Something to Read With Your Coffee ☕”

1. Avoid Over-Reliance on Attachments

Instead of attaching files directly, consider using links to downloadable content hosted on your site or cloud storage. Attachments may trigger spam filters.

2. Clear & Action-Oriented Subject Lines

Use numbers, urgency, and value. Be specific about what’s inside: “Q2 Marketing Metrics Report – See Page 5”

3. Preheader Text Matters

The preview line should complement the subject. Example:
Subject: “Can You Spot the Insight? See Attached”
Preheader: “Hint: It’s the chart on page 2.”

4. Personalization = Higher Opens

Use first names, location, or user behavior.
Example: “John, Your Personalized Dental Metrics Are In”

5. Mobile Optimization

Make sure any attachment is easy to view on mobile devices (PDFs should be mobile-friendly).

6. Tell Them Why It Matters

In the email body, explain why this newsletter/download is worth their time. Highlight one major takeaway.

7. Track Clicks, Not Just Opens

Use a CTA like: “Click here to view the full report” and track engagement beyond open rate.

8. Test & Refine Subject Lines

A/B test different hooks to learn what resonates. Test emotional vs. factual, short vs. detailed.

9. Consistent Schedule

If it’s weekly/monthly, consistency builds trust. Subject lines like “Your Weekly Report” can be effective once you’ve built loyalty.

10. Avoid Spam Triggers

Don’t use too many caps, exclamation marks, or phrases like “Free $$$.” Also, avoid large attachments—link instead.

1. What should the subject line of my email include?

The subject line should be clear and engaging, indicating the content of the newsletter and encouraging the recipient to open the email.

2. How long should the email be?

Keep the email concise, ideally a few short paragraphs. Highlight key points from the newsletter without overwhelming the reader.

3. Should I attach the newsletter as a PDF or include it in the body of the email?

It’s often best to attach the newsletter as a PDF for easy downloading and printing. You can also include a brief summary in the body of the email.

4. How can I encourage recipients to read the newsletter?

Highlight key topics or features in your email and express enthusiasm about the content. A personal touch, such as inviting feedback, can also encourage engagement.

5. Is it necessary to include a call to action in the Email with newsletter?

While not mandatory, including a call to action can enhance engagement. Encourage recipients to provide feedback, participate in surveys, or share the newsletter with others.

Sending a newsletter via email is a great way to keep your audience informed and engaged. By following the examples and tips provided, you can create a professional email that effectively accompanies your newsletter attachment. Remember to tailor your message to your audience and highlight the most important content to encourage readership and interaction.

Email Examples With Newsletter Attachment | Best Practices